Online Advertising: Everything You Need to Know in 2020

Online advertising is slowly becoming the most popular way of reaching a large audience and promoting products and services. It is an extremely effective tool thanks to its versatility, reach, and the fact that it’s easily customized. Moreover, it has the ability to track users’ habits and target a more precise audience. With so many benefits, online advertising will definitely remain extremely relevant and widely used. Here are five forms of online advertising that will remain the most relevant in 2020.

Search Engine Advertising

Google is the most powerful search engine in the world, with over 5.6 billion daily search queries. That amounts to a staggering two trillion searches per year! When we look at these stats, it becomes evident that search engine advertising is extremely influential and effective. With so many searches, companies have realized that they need to secure a spot in the top ad rankings. Although search engine advertising has been around for a while, recent years have brought many innovations and techniques that are frequently utilized by advertisers, which is why the demand is continuously increasing. Here are some jaw-dropping statistics that will prove why search engine advertising will remain relevant in 2020:

  • Ad spending in the search advertising sector currently amounts to over 139 billion dollars
  • 75% of people said that paid search engine ads make it easier to find relevant information
  • Companies make an average of $2 for every $1 spent on search engine advertising
  • Search engine ads increase brand awareness by 80%
  • Search engine advertising has proven to increase traffic to websites by 300%

Social Media Advertising

Advertising on large social platforms is becoming even more popular, and it seems as though this trend won’t slow anytime soon. What makes social media special is the fact that it is popular among the younger generation, and that it has a wide variety of influences who do paid sponsorships and have large audiences. But, remember that with popular come social engineering attacks. Anyway, This type of advertising is amazing because it allows companies to target their audience, follow the statistics, and optimize their campaigns. In fact, over 80% of U.S. citizens have at least one social media account. Facebook, Instagram, LinkedIn, and Twitter are the most popular social media outlets and here is why they will remain relevant in 2020:

  • By the end of 2019, Facebook has attracted 45 billion monthly users
  • 89% of marketers say they use Facebook for reaching wide audiences
  • Instagram has over 1 billion active monthly users, and 90% of them follow at least one business
  • 89% of marketers say that Instagram is the most important tool for influencer marketing
  • LinkedIn is 277% more effective than Facebook when it comes to generating leads
  • LinkedIn is the top paid social media outlet that is frequently used by 76% of B2B marketers

Amazon Advertising

Amazon has started its own advertising platform which was met with a lot of expectations. Luckily, Amazon advertising has exceeded these expectations and has become one of the most widely-used online advertising options. In fact, last year, Amazon became the third-largest digital ad seller in the U.S. What makes Amazon amazing for advertisers is the fact that it collects all sorts of customer data, so they really know the perfect way to reach a customer. Here’s why Amazon will continue its streak of success in 2020:

  • Amazon has 300 million users worldwide
  • Around 80 million U.S. citizens are members of Amazon Prime
  • Amazon advertising holds 8% of the total digital advertising market
  • It is estimated that, by 2020, nearly one in ten digital ad dollars will go to Amazon
  • The average conversion rate on Amazon is 9.47%, in comparison to other e-commerce websites that only have an average of 1.3% conversion rate

Video Advertising

Video advertising is yet another trend that is becoming increasingly popular among advertisers. This type of marketing comes in two different shapes: video ad placement on websites such as YouTube, and promotional video content that aims to reach a wider audience and increase revenue. Here are some interesting numbers that prove how impactful video advertising can be:

  • 85% of all internet users in the U.S. watched online video content monthly
  • 54% of consumers want to see more video content from brands and businesses
  • 87% of advertisers use videos to generate leads
  • Video marketers get 66% more qualified leads per year

Online advertising has had a significant influence in recent years, thanks to its effectiveness and reach. Because everyone is constantly connected to the internet, it is obvious why this form of advertising has taken over the world by storm. Online advertising outlets are constantly improving its service and offering new amazing features, so it’s safe to say that the year 2020 will bring a lot of innovation and excitement.